10DLC Compliance Quick Guide

We’ve put together this 10DLC Compliance Quick Guide as a reference for campaign registration. It’s based on CTIA’s Messaging Principles and Best Practices. By complying with the principles in this document, your campaigns should run smoothly.

If you are having problems getting your legitimate campaign registered, let us know. 

Message Flow

• Message frequency (number of messages per month, recurring messages, etc.)
• Link to Terms & Conditions and Privacy Policy
• Opt-out instructions (i.e. Reply STOP to opt-out)
• “Message and data rates may apply” disclosure
• Help instructions (i.e. Reply HELP for help)
• The call-to-action (CTA) must be concise and match the sample messages

The call-to-action (CTA) definition per TCR is “This field should describe how a consumer opts-in to the campaign, therefore giving consent to the sender to receive their messages. The call-to-action must be explicitly clear and inform the consumer of the nature of the program. 

• Please include a direct link or image attachment showing the point of opt in within the CTA/Message Flow section.
• If it’s a verbal opt in, a script must be provided including all SMS disclosures. 

Opt-in confirmation

• Brand / program name
• Message frequency (number of messages per month, recurring messages, etc.)
• Opt-out instructions (i.e. Reply STOP to opt-out)
• “Message and data rates may apply” disclosure
• Help instructions (i.e. Reply HELP for help)

Sample Message Requirements

• Brand / program name is included in the message
• Each message includes “Reply STOP to opt out”
• If you chose “Mixed” use case, provide examples of each sub use case selected

HELP

• Brand / program name
• Customer Care Contact Information (i.e. phone number, email address and/or URL that goes directly to a support contact page)

STOP

• Brand / program name
• Confirmation that user has unsubscribed AND no further messages will be sent

Privacy Policy

• Must be clearly stated that the end user’s personal information will not be shared or sold to third parties for the purpose of marketing.
• Sample: “No mobile information will be shared with third parties / affiliates for marketing / promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.”

Terms and Conditions

• Brand name or DBA, message frequency, pricing disclosure and carrier disclaimer need to be in either the call-to-action or the Terms and Conditions.
• Sample carrier disclaimer: “Reply HELP for help. Reply STOP to opt out. [Link to Privacy Policy]”