Effective Date: May 14, 2025

Overview: The Federal Trade Commission (FTC) has finalized the “Click-to-Cancel” rule, mandating that businesses must provide consumers with a simple and straightforward method to cancel recurring subscriptions, mirroring the ease of the sign-up process. This rule aims to curb deceptive practices associated with negative option marketing.

Impact: Businesses offering subscription services must revise their cancellation processes to comply with the new rule, ensuring that consumers can easily terminate their subscriptions without undue obstacles.

Primary Source: FTC Press Release(Federal Trade Commission)