Bertrams Lukstins, Author at Signalmash: Omni-channel communications platform

What Is RCS? RCS (Rich Communication Services) is a protocol designed to upgrade the traditional SMS experience. It features: High-Resolution Media: Images, videos, and GIFs in higher quality. Interactive Cards & Buttons: Allow users to take quick actions (e.g., add…

February 25, 2025April 4, 2025

Bertrams LukstinsCommunications, Numbers, Technology

Understanding Toll-Free Numbering in the United States: Management, Assignment, and Evolving Practices

Abstract: This article provides a comprehensive exploration of how toll-free numbers are managed, assigned, and utilized in the United States. It traces the historical development of toll-free services, discusses the roles of key entities such as Somos and Responsible Organizations…

February 25, 2025April 4, 2025

Bertrams LukstinsNumbers, Technology

Understanding the Management, Assignment, and Portability of U.S. Telephone Numbers

Abstract: This article provides a comprehensive overview of how telephone numbers are managed, assigned, and routed in the United States. It traces the historical development of the North American Numbering Plan (NANP), explains the roles of key entities such as…

February 25, 2025April 4, 2025

Bertrams LukstinsIdentity, Numbers, Technology

What Are Identity & Number Intelligence Services?

Identity and Number Intelligence Services encompass a suite of tools designed to verify phone numbers, ensure compliance, authenticate users, and display accurate caller information. By combining multiple solutions—such as Carrier Lookup, Fed DNC (Do Not Call) checks, CNAM (Caller Name)…

February 25, 2025April 4, 2025

Bertrams LukstinsBusiness, Identity, Technology

Understanding the Evolution of Branded Caller ID: From Fragmentation to Standardization

Understanding the Evolution of Branded Caller ID (BCID): From Fragmentation to Standardization Branded Caller ID services have long promised to restore trust in voice communications by providing consumers with key identifiers like a business's name, logo, and reason for calling.…

February 25, 2025April 4, 2025

Bertrams LukstinsBusiness, Communications, Technology, Text Messaging

MMS and SMS

What is SMS? A Look at the Ubiquitous Text Messaging Technology (5) Short Message Service (SMS) is one of the most widely used communication technologies in the world, enabling simple, text-based messages to be sent between mobile devices. Despite the…

February 25, 2025April 4, 2025

Bertrams LukstinsBusiness, Communications, Numbers, Technology, Text Messaging

Understanding U.S. Short Codes: Management, Assignment, and Evolving Use Cases

Abstract: U.S. short codes—five- to six-digit numbers used primarily for high-volume, application-to-person (A2P) messaging—play a vital role in marketing campaigns, customer engagement, and informational alerts. This article traces the history of short codes in the United States, explains how they…

February 25, 2025April 4, 2025

Bertrams LukstinsBusiness, Customer Experience, Identity

CNAM vs. Branded Caller ID: Evolving Standards and Technologies Restoring Consumer Trust

Abstract: Caller ID solutions have been integral to modern telephony, enabling recipients to see who is calling before they answer. However, the scope of caller identification has grown more complex over time, moving from simple Caller Name (CNAM) lookups to…

February 25, 2025April 4, 2025

Bertrams LukstinsBusiness, Customer Experience, Technology

Understanding the Federal Do Not Call (DNC) Registry: Compliance, TCPA, and the Role of Number Intelligence

Abstract: This article explores the United States’ Federal Do Not Call (DNC) Registry, detailing how it functions, who it covers, and why it plays a critical role in regulating telemarketing calls and texts. It examines the Telephone Consumer Protection Act…

February 25, 2025April 4, 2025

Bertrams LukstinsIdentity, Technology

2FA and OTP as a Service: Strengthening Security and Streamlining User Authentication

Abstract: Two-Factor Authentication (2FA) and One-Time Passcodes (OTP) have become crucial tools in reducing fraudulent logins, data breaches, and unauthorized transactions. This article explores the concept of 2FA/OTP as a Service, detailing how these solutions work, why they are more…

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RCS Business Messaging in the U.S.: The Evolving Landscape

Understanding Toll-Free Numbering in the United States: Management, Assignment, and Evolving Practices

Understanding the Management, Assignment, and Portability of U.S. Telephone Numbers

What Are Identity & Number Intelligence Services?

Understanding the Evolution of Branded Caller ID: From Fragmentation to Standardization

MMS and SMS

Understanding U.S. Short Codes: Management, Assignment, and Evolving Use Cases

CNAM vs. Branded Caller ID: Evolving Standards and Technologies Restoring Consumer Trust

Understanding the Federal Do Not Call (DNC) Registry: Compliance, TCPA, and the Role of Number Intelligence

2FA and OTP as a Service: Strengthening Security and Streamlining User Authentication

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