Digital Communications Post-COVID
You’ve probably heard this before: following the coronavirus pandemic, life moving forward will be described as life before and after the pandemic. The COVID-19 pandemic has been a catalyst for change in ways no individual or business can ignore. While it’s common for companies to change, it seldom happens at the scale it has due to the pandemic.
The apparent shifts in the modern enterprise show as businesses embrace the new normal. Top amongst the areas most affected by this change is how communications happen. New universal truth is forming; the traditional way of communicating is dead. Digital communications platforms are gaining traction.
Across the globe, companies have increased their use of digital communications channels, some adopting new platforms for the first time. For instance, live chat and interactive voice response (IVR) gained traction through the pandemic, with one in three enterprises adopting them for the first time. The uptake of video calling has accelerated, causing data usage to grow significantly. There is clear evidence now that the majority of consumers (70%) will continue their pandemic communication behaviors long after the pandemic is over.
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Post-COVID Enterprise Communications
For businesses, understanding how these changes will affect enterprise communications is vital to making the most of the new normal. Companies need to figure out how workplace communications are changing and how to take advantage of the opportunities that this shift will bring.
In a post-COVID world, businesses must embrace digital communications platforms to remain relevant and top of mind with consumers. How consumers communicate has changed, and companies need to change with them.
Here are some tips on how you can navigate digital communications in a post-pandemic world:
1. Understand the new customer digital communications landscape
The first step is to understand how the customer communications landscape has changed. How consumers communicate has changed, and businesses need to change with them. With more people working from home, there has been a shift in the way people communicate. Email, instant messaging, and video conferencing have become the new norm.
2. Adopt a multi-channel digital communications approach
To reach your target audience, you need to adopt a multi-channel approach. This means using a combination of digital channels such as SMS/MMS, programmatic voice, email, social media, and website banners to reach your target audience.
3. Use data to inform your decisions
Data should be at the center of all your decisions regarding digital communications. Use data to segment your audience, understand their needs, and craft personalized messages that resonate with them.
4. Automate your digital communications
In a post-pandemic world, businesses need to automate their communications. This helps you save time and resources while delivering high-quality customer experiences.
5. Be agile
In a post-pandemic world, businesses need to be agile. This means being able to adapt to changes in the marketplace quickly. Be prepared to make changes to your communications strategy on the fly.
6. Focus on the customer experience
The customer experience should be at the forefront of all your communications. In a post-pandemic world, businesses must focus on delivering high-quality customer experiences.
7. Measure your success
Finally, you need to measure your success. This means setting up metrics and key performance indicators (KPIs) to track the performance of your digital communications. Doing so will help you optimize your strategy and ensure you get the most out of your communications.
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CPaaS Is the Digital Communications Technology of the Post-pandemic World
Communications Platform as a Service (CPaaS) is a cloud-based platform that enables businesses to embed real-time communications capabilities into their applications. CPaaS allows enterprises to quickly develop and deploy communications features, such as voice and messaging, and more, into their existing applications or software without needing on-premise infrastructure or telecommunications expertise.
In a post-pandemic world, businesses need to be able to quickly adapt their communications strategies to meet the needs of an ever-changing market. CPaaS provides businesses the flexibility and agility to stay ahead of the curve. Almost 80% of companies already intend to or have implemented conversational customer engagement technologies, with more than 50% using CPaaS technology to do so as enterprises seek to deliver more efficient and reliable customer experiences.
CPaaS enables businesses to power customer engagement, enhance business processes and simply the sharing and transferring of data. With CPaaS, companies can easily integrate communications into their existing integrated applications. This gives them the ability to send and receive messages and phone calls without having to redesign their infrastructure to better leverage digital channels. This move to digital communications has accelerated CPaaS adoption because of its flexible API that simplifies the digital transformation process.
The pandemic has changed how businesses communicate, and CPaaS is the key to unlocking the potential of these new channels. With CPaaS, companies can quickly develop and deploy communications features that meet the needs of their customers.
Signalmash Digital Communications Solutions
Signalmash digital communications solutions are designed to help businesses deliver the kind of communications experiences today’s customers expect. Our API and embedded communications technology make it easy to add SMS and programmatic voice to your business applications. We offer a suite of features that include two-factor authentication, number portability, delivery confirmations, and more.
Our digital communications solutions are built on a robust and scalable CPaaS platform that enables businesses to embed real-time communications capabilities, such as voice and messaging into their applications.
The Signalmash CPaaS platform provides businesses the stability and flexibility to stay ahead of the curve. For customers switching from Twilio, we have solutions that can help you cut your monthly Twilio bill by as much as 50%.
Talk to us today, and let’s explore how our CPaaS solutions can help your enterprise transform its business communications.
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