Messaging is the Preferred Choice of Communication
As the world progresses, people are finding new ways to communicate. Unsurprisingly, messaging is becoming the leading way to connect with clientele. If you’re not already using messaging to reach your customers, you’re missing out! In recent years, SMS and also messaging apps like Whatsapp, Facebook Messenger, and WeChat have gained traction as excellent ways to connect with customers personally.
Here are several reasons why we feel messaging is the best way to reach out to your customers:
Messaging is Fast and Convenient
In our fast-paced world, customers appreciate being able to quickly and easily get in touch with a company without making a call or searching for an email address. Messaging matches the speed and convenience that customers want.
Messaging is Personal
Messaging apps allow businesses to have one-on-one conversations with their customers, which builds trust and creates a more intimate relationship. Customers are more likely to do business with companies that they feel they know and can trust.
Messaging is Cost-effective
With most messaging apps, businesses can reach out to as many customers as possible without incurring extra costs. Compare that to other marketing channels like TV or radio, which can be very expensive, and it’s easy to see why messaging is such an attractive option for businesses.
It’s a Great Way to Build Relationships with Your Customers
By frequently messaging your customers, you can stay top of mind and build a loyal following. Customers who feel like they are being kept in the loop and communicated with regularly are more likely to do business with a company again in the future.
Messaging Statistics Show It’s the Optimal Way to Connect with Customers
Every year, messaging is becoming more popular as companies seek better means of reaching out to and developing their customer base. Here are some statistics that back this assertion:
1. More than 90% of the population owns a mobile phone
The number of people worldwide with a mobile phone (either a feature phone or a smartphone) stands at 7.26 billion, which is 91.54% of the world’s population.
2. Global smartphone penetration stands at 82.73%
Today, the number of people using smartphones globally stands at 6.64 billion, accounting for 82.73% of all humans on earth. By 2024, Ericsson & The Radicati Group predict that this number will rise to 7.13 billion.
3. The average person sends 72 text messages per day
4. The average American adult spends nearly three hours on their smartphone every day
According to a study conducted by Reviews.org, the average American adult spends 2 hours and 54 minutes on their smartphone daily. This number has been steadily increasing over the years and is only expected to grow in the future.
5. Billions of active users
WhatsApp is one of the most popular messaging apps in the world, with 2 billion monthly active users. Facebook’s Messenger app is also top-rated, with 1.3 billion monthly active users. WeChat is a Chinese messaging app that has seen tremendous growth recently, with 1.2 billion monthly active users.
6. Customers value SMS booking and appointment reminders the most
83% of consumers would rather get appointments and bookings via SMS than by email or social media (or both). This is likely since SMS is a more personal and immediate form of communication.
7. SMS has a 98% open rate, while email is at 20%
This stat alone should be enough to convince any business that messaging is the way to go when trying to reach out to their customers. The open rate for SMS is nearly five times that of email, making it a much more effective way to get your message across.
8. 93% of consumers would like to have the option to text with businesses
This stat shows that not only do customers prefer SMS over other forms of communication, but they also want businesses to offer them this option. In other words, companies that don’t offer SMS as a way to communicate are missing out on a huge opportunity.
9. SMS marketing has a 97% read rate within 15 minutes of delivery and 45% ROI
This stat should be music to any business owner’s ears. SMS marketing has an incredibly high return on investment, making it one of the most effective marketing strategies.
As you can see, messaging is a powerful tool that should not be overlooked. If you’re not already using SMS to reach out to your customers, you’re missing out on a huge opportunity.
Signalmash Messaging Solutions
Messaging can be a great way to reach out to customers, but it’s not always easy to get started. You need to understand cellular networks and how they work, which can be difficult for developers who are not telecommunications experts. With Signalmash, getting started with messaging/SMS marketing is easy. Our API gives your app the ability to send and receive text messages. We simplify integrating messaging into your applications so you can start reaching out to customers immediately!
Contact us for more information. For customers making the switch from Twilio, you’ll be delighted to learn that the migration to Signalmash could save you as much as 50% of your monthly bill. Go ahead and reach out now; let our experts show you how to start leveraging the power of modern messaging to touch base with your customers.