Using SMS with Customers
Billions of people around the world use SMS as their preferred communications method. Research indicates that 75% of customers want to receive SMS from their favorite stores. And with SMS marketing campaigns getting response rates of up to 45%, marketers have the motivation they need to make SMS a central part of their marketing strategies.
While many companies and marketers recognize the need to incorporate SMS in their campaigns, many of them are unsure of how exactly to leverage it once they’ve launched it. We have compiled 23 ways to use SMS to reach out to your customers effectively. Take a look below!
1. Make it Easy to Reply
One of the main advantages of SMS marketing is that it has a high open-rate. Providing a two-way SMS solution makes it easy for customers to get in touch with you and feel supported through their journey.
2. Send Timely Messages
One of the benefits of SMS marketing is that it allows you to send time-sensitive messages to your customers. For example, if you’re running a sale, you can send a message reminding customers about the sale and provide them with the relevant details.
3. Make it Easy to Subscribe and Unsubscribe
One of the main advantages of SMS marketing for customers is the straightforwardness of subscribing and unsubscribing from your lists. Giving them an easy way to sign up for SMS notifications from your website and emails is important. So is letting them know they can unsubscribe by typing “STOP” in response to a message.
4. Personalize Your Messages
To maximize the impact of your SMS messages, you should personalize them as much as possible. Consider including the customer’s name and interests in the message.
5. Use Humor
A little humor can go a long way in helping to grab people’s attention. If you can work humor into your SMS messages, you’re likely to see better response rates from your customers.
6. Target Your Audience
One of the benefits of SMS marketing is that it allows you to target your audience more effectively than other forms of marketing. You can specify demographics, interests, and even a location.
7. Use SMS as a Hook to Your Social Media
Using the texts you send your consumers, you may promote contests or sweepstakes that you’re running on your social media channels. You can keep them engaged by posting additional material on those channels, and use your SMS messages to lead them there.
8. Use Automated Messaging
Another way to maximize the effectiveness of your SMS marketing campaigns is by using automated messaging: automatically send out messages based on a customer’s preferences or purchase history.
9. Use Images and Videos
SMS marketing, particularly MMS, allows you to include images and videos in your messages, which can help to increase the impact of your campaigns.
10. Use Interactive Features
Another way to make your SMS marketing campaigns more effective is using interactive features. For instance, you could use QR codes or other types of codes that customers can scan to get more information about your products or services.
11. Test and Measure Your Results
The best way to maximize the effectiveness of your SMS marketing campaigns is by testing and measuring the results. This will help you identify what works and what doesn’t, so you can make the necessary adjustments to improve your campaigns.
12. Keep Your Messages Short and Sweet
The key to success with SMS marketing is keeping your messages short and sweet. This will help to ensure that customers can read them quickly and easily.
13. Use a Mobile-Friendly Design
Another important consideration when creating SMS marketing campaigns is making sure that your messages are mobile-friendly, including using a design compatible with mobile devices.
14. Create an SMS Marketing Team
Creating an SMS marketing team is one of the best ways to use SMS in your marketing campaigns. This team could be made up of people from your existing marketing team. The team is responsible for coming up with and sending out SMS messages. The team should be made up of people with different skill sets, including copywriters, graphic designers, and marketers. The more robust your SMS team, the more significant the advantages you’ll see from your marketing efforts.
15. Follow Up
After sending out an SMS message, follow up with the customer by email or phone to see how they liked the message and whether they have any comments, suggestions or questions. Getting their feedback will help you create better SMS campaigns in the future.
16. Offer Incentives
One way to increase the response rate from your SMS marketing campaigns is by offering incentives to customers. Provide them with discounts or other special offers.
17. Be Mindful of Your Customers’ Time
Be mindful of your customers’ time when sending out SMS messages. Avoid the temptation to send too many messages. Also, ensure that the messages are relevant and interesting.
18. Segment Your Lists
Another benefit of SMS marketing is that it allows you to segment your lists to target specific customers. Doing this will help you design messages better suited for the segments of the customers who buy your specific products or services.
19. Create a Sense of Urgency
One way to get customers to take action is by creating a sense of urgency. You can do this by including a deadline or special offer that expires soon.
20. Be Wary of Spamming
Whatever you do, don’t spam your customers with SMS messages. Only send them when you have something relevant and worthwhile to send them.
21. Keep Your Content Fresh
Another critical factor to consider when running an SMS marketing campaign is keeping your content fresh. Regularly update your message content and ensure it is relevant to your customers.
22. Keep Track of Your Results
The best way to improve your SMS marketing campaigns is by keeping track of the results. It will help you identify what works and what doesn’t, so you can make the necessary adjustments to improve your campaigns.
23. Engage a Younger Audience
SMS marketing can be a great way to reach a younger audience. Young people are more likely to have mobile phones and use them for texting. Young people between the ages of 18 and 49 have grown up with various mobile devices and are more avid texters than other generations.
SMS marketing can be an extremely effective way to communicate with customers and promote your products or services. By following these tips, you can maximize the effectiveness of your SMS marketing campaigns and see improved results.
Signalmash offers a suite of tools for developers to integrate messaging into their applications, taking away the complexity involved in being interconnected with cellular networks for text messaging. We make it easy by providing APIs that simplify things—allowing you to focus on what really matters: communicating with your customers effectively!
Get in touch with us, and let’s show you how you can start messaging your customers today with our easy-to-use SMS tools.
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