The advantages of communicating with your customers are obvious. Fundamentally, talking to customers has benefits over texting, and there is a growing number of customer-facing situations where voice is the way to go. Companies have reinvented a conventional voice-based customer contact point, like inbound phone calls, to attain significantly better customer experiences and thus better business results.
In other scenarios, companies are leveraging voice in ways to meet unique communications requirements of entirely new interactions with clients. Ride-hailing services like Uber and Lyft, which provide features like calling from within the app, is an excellent example of this new type of Voice use case.
The appeal of such software-driven phone call experiences has pushed the doors open for businesses across various industries to deliver more for their customers by developing unique voice experiences. At the center of these innovations in voice is programmable voice or voice API.
The term “programmable voice” refers to the ability of a program to make, receive, and manage phone calls using a voice API. A voice API allows your app to connect to a communications platform as a service (CPaaS) to carry out voice operations. With just a few lines of code, the API makes it possible for your customers to dial out from your existing app or platform. All without you having to implement a telecommunications platform.
Benefits of Using Voice API
The following are some of the benefits you could reap by incorporating programmable voice into your business applications:
- Offers a simplified way to create omnichannel solutions with added functionality
- Makes the business more agile in responding to emerging trends in the marketplace
- Saves the time and money spent managing communications
- Scaleable as your business grows
Voice API Use Cases
A programmable voice API is often used to create workforce applications with collaboration capabilities and embedded communications.
This use case of voice API is popular in call-based businesses like lead generation, appointment setting, and telemarketing.
Changing Landscape of Business Communications
Call automation using voice API is an excellent way to automate tedious business processes that were previously done manually or required multiple systems with lots of human interaction. Because of its ease of use and low barrier to entry, voice is one of the most flexible and scalable tools available in the market today.
Voice API has changed the landscape of communications across various industries when it comes to how businesses communicate with customers, so they can increase productivity and still deliver excellent customer service. By providing greater efficiency, companies can save time and money on human resources, so it’s a win-win for both parties involved.
Signalmash Voice API
The Signalmash Voice API lets you control call flows from beginning to end, starting with when the call is made or received and concluding with the call’s termination. With our programmable voice, you can lead the discussion and provide your customers with a better experience.
Signalmash, a CPaaS provider, has the right solution for you to create a professional voice experience that will distinguish your business and optimize your operations. With solutions for unique communications and smooth integrations into existing systems, Signalmash has everything your business needs. We’re excited to help you create the next generation of voice apps with our flexible and powerful Voice API.
Ask us how you can cut your Twilio or CPaaS bill up to 50%!!