SMS/MMS over Email to Reduce Carbon Footprint
According to initial analysis, the worldwide average atmospheric carbon dioxide in 2020 was 412.5 parts per million (ppm for short), representing a new all-time high despite economic slowdown owing to the COVID-19 pandemic. This was a 2.6 ppm rise from the 2019 levels and the fifth-largest yearly increase in National Oceanic and Atmospheric Administration’s (NOAA) 63-year history.
Simply put, we’re quickly on the verge of the ‘point of no return’ for climate change, a code red for humanity. We are now confronted with the fact that it is extraordinarily unlikely, if not impossible, that the carbon dioxide (CO2) concentration will drop below 400ppm in our lifetime.
The last time the concentration of CO2 hit this level, horses and camels roamed in the high Arctic. The oceans were at least 30 feet higher—close to the same level that today would submerge major cities worldwide. Already, the world is seeing preludes of what’s coming soon if no significant action is made.
Given this information, it is apparent why governments, companies, and individuals need to reduce their carbon footprint. Companies must rethink their internal processes and operations, including whether their preferred communication channels offer the lowest carbon footprint.
Email’s Huge Carbon Footprint
Emailing alone accounts for the same amount of CO2 as if seven million cars were added to the roads around the globe. Sending emails accounts for the equivalent of driving 200 miles in a family car each year resulting in 135kg (298lbs) of CO2e.
Statista reports that if every adult in the United Kingdom sent just one less “thank you” email each day, that would amount to 16,422 tonnes of carbon saved annually, the equivalent of as many as 81,152 commercial flights from Heathrow to Madrid. For this reason, organizations should consider utilizing SMS messaging more and reducing the number of emails they send out.
Switching to SMS Messaging for Your Business Communications
SMS/MMS is one of the most commonly used messaging technologies globally, with over 2.5 billion users enabling their phones for instant connections across all continents. Switching to SMS messaging for your business communications could have a notable environmental impact.
The average SMS generates 285x less CO2 than an email and 10,000x less than sending a letter. And with as many as nine out of ten users preferring SMS communication with their favorite brands, there’s reason to hope that a switch to SMS for most of your business communications is attainable. For urgent communications especially, most people prefer that businesses text them instead of sending them an email, further making a case for SMS communications.
Signalmash Text Solutions to Reduce Your Carbon Footprint
Signalmash text (SMS/MMS) capabilities can help your organization reduce its carbon footprint. Our platform will provide you with the functionality you need to integrate messaging solutions into your applications so that you can switch to text messaging without compromising the effectiveness of your communications system.
We take care of the complexity involved in creating interconnected messaging networks by providing you with a set of tools that your developers can use through an API to simplify text messaging in your software.
Our solutions can help you reduce your emails and increase SMS/MMS volume, thereby helping to curb your organization’s CO2e. Contact us now to discover how our SMS/MMS solutions may assist your company in reducing its carbon footprint.
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