BRAND GUIDELINES
The cohesive Style Guide
Guidelines & Brand Assets
Trademark Guidelines
Signalmash’s Trademark Guidelines (the “Guidelines”) have been created to help our partners, licensees, and other authorized third parties (collectively, “You”) understand how to use Signalmash’s brand assets correctly, including Signalmash logos, trademarks, service marks, and any other word, name, phrase, image, or other designation that identifies the source or origin of any of Signalmash’s products or services (“Signalmash Brand Assets”). You are permitted to use the Signalmash Brand Assets only in accordance with these Guidelines and the Signalmash Style Guide. Any use of the Signalmash Brand Assets contrary to the Guidelines or Style Guide is prohibited. Signalmash reserves the right to revise or update the Guidelines and Style Guide at any time in its sole discretion.
The Signalmash Brand Assets are valuable Signalmash intellectual property. By using or making reference to any Signalmash Brand Asset, you agree to comply with the Guidelines and the Signalmash User Terms of Service. You also acknowledge that Signalmash is the sole owner of the Signalmash Brand Assets, agree not to challenge or interfere with Signalmash’s rights in its Brand Assets, and agree that all goodwill derived from use of the Signalmash Brand Assets inures only to the benefit of Signalmash. We may review use of our Brand Assets at any time, and we reserve the right to terminate or modify any permissions granted by Signalmash.
If you have a separate written agreement with Signalmash, that agreement may include different or additional terms concerning the use of the Signalmash Brand Assets. If so, please follow the specific guidelines in your agreement as well as these Guidelines. To the extent these terms differ, the specific guidelines in your agreement will control.
Brand Assets
For purposes of clarification, the Signalmash Brand Assets include both registered and unregistered trademarks and service marks of Signalmash, including the Signalmash word mark, the Signalmash vertical logo and horizontal logo, and other Signalmash slogans and taglines. Signalmash, the Signalmash logo, and combinations thereof are trademarks of Signalmash and may be registered in the United States and/or other jurisdictions.
How to Use Brand Assets
You may only use the Signalmash Brand Assets in the most current form provided by Signalmash in the Signalmash Style Guide above and in accordance with these Guidelines, including the do’s and don’t’s outlined below:
Do not use the Signalmash Brand Assets as part of any of your own trademarks, logos, company names, icons, product or feature names, domain names, social media handles, or avatars. For example, do not physically combine or intermingle any Signalmash Brand Assets with your own trademarks or logo; they must remain separate.
Do not modify the Signalmash Brand Assets in any way, including by changing any colors or dimensions, obstructing or printing over any part of the asset, or adding your own design elements.
When you are designing your own website and marketing materials, do not imitate the distinctive look and feel of any of Signalmash’s website, platform, apps, logos, trade dress, slogans, taglines, color scheme, icons, or marketing materials. Also, do not register or use a domain name that incorporates “Signalmash” or any confusingly similar term in the domain name itself.
Do not use any Signalmash Brand Asset in a damaging or derogatory way, or in connection with any social media or website that violates any law or Signalmash’s User Terms of Service.
Trademarks are adjectives; be careful when using any Signalmash trademark in text. Refrain from using any Signalmash trademark as a noun or verb, or in a plural or possessive form. For example, you can use the Signalmash trademark as an adjective followed by the appropriate noun identifying the relevant product or service.
When you reference Signalmash, your reference must clearly and accurately indicate your relationship to Signalmash.
Do not use the Signalmash Brand Assets in a way that suggests or implies sponsorship or endorsement by Signalmash, or any affiliation with Signalmash, including but not limited to making the Signalmash Brand Assets larger or more prominently placed than your own house brand or trademark.
If you have questions about these Guidelines or proper use of the Signalmash Brand Assets, please contact legal@signalmash.com.
