CNAM & Branded Caller ID: Enhance Caller Identification and Build Trust
Display your business name and receive inbound caller identities, ensuring every call you make or take reflects your brand professionalism.
What Is CNAM & Branded Caller ID?
CNAM (Caller Name) and Branded Caller ID give you full control over how your name appears on inbound and outbound calls. Whether you’re looking to establish trust with outbound dialing or quickly identify who’s calling before picking up, these services are crucial for professional communications.
- Inbound CNAM: See the caller’s name when receiving calls on your Signalmash phone number.
- Outbound CNAM Listing: Display a custom or verified business name on the phone of whoever you’re calling (US and Canada).
- Branded Caller ID: Extend CNAM with a fully branded call display, helping you stand out and increase answer rates.
Regulatory Compliance: We handle all the carrier guidelines, so your brand name remains consistent and compliant.
Get Started with CNAM & Branded Caller ID in Four Easy Steps
Sign Up
Go to portal.signalmash.com and create your account or get in touch with our sales team for more details.
Choose Your Features
Email your account manager or help@signalmash.com to discuss CNAM, branded caller ID (BCID), or both—tailored to your business needs. Note CNAM and BCID have some limitations.
Complete the KYC
Fill out a brief Know Your Customer (KYC) form so we can validate your business and align with carrier regulations.
Activate & Configure
Once approved, configure your phone numbers for inbound name display and set your desired outbound caller identity.
Why Use CNAM & Branded Caller ID?
Boost Answer Rates
A recognizable business name on the recipient’s screen increases trust, making customers more likely to pick up.
Professional Presence
Show your callers you’re legitimate and credible with a consistent, branded identity on every outbound call.
Instant Caller Recognition
Inbound CNAM helps your team quickly see who’s calling, streamlining support and prioritizing high-value calls.
Regulatory Compliance
Signalmash handles the intricacies of carrier regulations and ensures your caller ID remains accurate and compliant.
Why choose Signalmash?
At Signalmash, we prioritize reliability, security, and compliance across all communication channels. By leveraging our robust network infrastructure and expertise in telecom, our CNAM & Branded Caller ID solutions ensure you can confidently brand your calls and identify incoming callers—all while meeting regulatory requirements.
How does a toll-free number work?
Registration & Validation
We verify your business details and ensure compliance with carrier and regulatory standards for outbound CNAM listings.
Caller ID Setup
Once validated, choose the business name or brand identifier you want displayed on outgoing calls. For inbound CNAM, simply enable name lookups on your Signalmash numbers.
Real-Time Updates
All inbound and outbound calls reflect your chosen display name, allowing for immediate recognition and a trusted call experience.
Learn more about how CNAM & Branded Caller ID works
CNAM & Branded Caller ID significantly improve communication for call centers, customer support desks, sales teams, and any business that values a professional calling experience. Gain a competitive edge by standing out from unknown or unrecognized numbers, increasing both answer rates and customer satisfaction. Plus, inbound CNAM empowers your agents with instant context about incoming callers, reducing handling time and improving support quality.
FAQ
Is Branded Caller ID the same as CNAM?
Branded Caller ID extends standard CNAM by allowing enhanced information and branding elements to display. CNAM typically shows a 15-character name, whereas Branded Caller ID can include a more detailed or verified brand display.
Can I choose any name for outbound CNAM?
There are character limits and compliance guidelines. Typically, you can list your legal or DBA (Doing Business As) name. Our team will guide you through requirements to ensure accurate representation.
Do inbound CNAM queries work internationally?
Inbound CNAM is primarily supported in the US, with partial coverage in Canada. International inbound CNAM availability varies by region and carrier.
How often do carriers update CNAM databases?
Updates can propagate in a few days, but the exact timing varies by carrier. Once you set your outbound ID with Signalmash, we handle synchronization across major databases.
Do I need special hardware to enable CNAM or Branded Caller ID?
No special hardware is required. As long as you’re using Signalmash services, the caller name configuration happens at the network level.
Does Branded Caller ID and CNAM have the same reach?
No, CNAM is generally delivered only to handset users that purchase caller ID services. This means that if the handset user isn’t paying for this feature upgrade, they won’t see the caller ID name unless it matches a contact in their address book or the called party is paying for BCID. Unlike CNAM, BCID service will be delivered to all IOS, Android, and Samsung handsets in the US and but is limited to Verizon, T-Mobile, and Sprint mobile phones in the US with AT&T to be added by the end of the year
Ready to Elevate Your Caller Experience?
Take control of how your brand appears on calls and instantly know who’s calling you. Sign up today or reach out to our sales team to learn more about CNAM & Branded Caller ID from Signalmash!